Gen Y Guys and the Colbert Report

Check out this piece on the Museum Audience Insight blog about the Colbert Report and Generation Y guys, One Man’s Crusade: Stephen Colbert’s quest to save the Generation Y male from himself

There has been a lot of press about Colbert’s and Jon Stewart’s effects on the last presidential election, but this is the first I’ve seen about effects on cultural institutions: Colbert doubled visitation at the Smithsonian’s National Portrait Gallery for a few weeks. See what you think.

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