Two places to find money

The Staten Island Not for Profit Association had two interesting pieces in their latest newsletter:

  1. Chase and Facebook launch innovative giving program for small and local charities: JP Morgan Chase will give away money to organizations based on the number of votes they receive from Facebook members. Awards are $1 million top prizes,  $100,000 for the five runners-up, and $25,000 for 100 finalists. If you can handle that much cash (not every organization is geared up to manage or spend large amounts of money), it might be worth drumming up votes among your Facebook friends and fans. See
  2. New Fame for the Everyday Donor is a New York Times article. The author Stephanie Strom points out that, although non-profits often scour the earth for big donors, going after the little donors may be at least as effective. For example, the average March of Dimes gift is only $14, but those $14’s add up to 22 percent of their revenue. Check it out–the stories she finds are pretty good.

Here’s a small one from the Conference House: This year, because we had a sponsor for our Halloween Harvest Fair, admission was free. Hoping to make up some of the revenue we might be losing,* one of the board members grabbed a big plastic kibbles container, cut a slot in the top, labeled it “Donations,” and put it out at the gate. She was shocked to find out that, by the end of the day, the container contained more than $500.

Moral of the story: Always put out a donation bucket.

* The sponsor couldn’t cover all expenses, so we weren’t sure if food and blow-up ride sales would make up for some of our upfront costs.


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