How to Get Families into your Museum (from HHT Session)

King Manor Museum

At the King Manor Museum, they have two kids’ programs that bring entire families to the museum:

  • Tours for preschoolers and their families—a story and a craft related to the house and a very short tour. The whole program is no more than half an hour. The museum advertised by “handing out flyers at someone else’s park program,” and it’s been growing by word of mouth ever since. The families just love it, said Mary Anne Mrozinski, executive director. (The King Manor Museum is in the middle of busy King Park in Jamaica, Queens.)
  • Every child who comes on a school visit goes home with a free voucher for his or her family to come back for a tour. The voucher is good for 2 adults and 3 kids. The museum staff has found that whatever isn’t spent on admission is spent in the gift shop.

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